Nivelles, December 6, 2021.
The boards of both companies announce the acquisition of the consumer business in Christmas lighting of Globall concept by Velleman Group.
Globall concept, a Belgian company based in the industrial zone of Nivelles, Walloon Brabant, designs and distributes festive decoration products and projects.
Since 2001, Globall concept has been marketing a range of Christmas products for consumers.
The distribution of these products is done through DIY stores and garden centers, with customers in Benelux, Germany, Austria, France, Poland, Scandinavia, and Spain.
Globall concept has decided to sell this part of its portfolio to focus entirely on its core business, the creation and distribution of festive decorations for cities and shopping centers, and other XXL venues such as convention centers, exhibition halls, reception areas, hotels and other leisure centers.
Globall concept employs about 50 people and has customers in more than 40 countries.
The objective of refocusing on its historical activity is to strongly invest and reinforce its presence in the current markets and meanwhile develop new markets.
Globall concept sold its consumer business to the Velleman Group on October 11.
Velleman Group is also a Belgian company with an extensive knowledge and experience in selling and distribution of innovative electronic consumer goods and DIY products to retail stores through Europe.
Velleman Group employs 150 people and with his state-of-the-art logistics Center in Gavere, East Flanders, will continue and further develop this exciting business in Christmas lighting.
The addition of the business in Christmas lighting is therefore an obvious strategic choice for this expert in electronics and logistics. Velleman Group intends to maintain the commercial policy and agreements of Globall concept and will also offer various added values services to customers.
The transfer will be effective from January 2022.
Velleman Group : Peter Delbecque, CEO, Tel: +32 (0)9 384 36 11
Globall concept : Thierry Lewalle, CEO, Tel: +32 (0)67 87 87 50
Posted on Dec 6, 2021
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